Elevate your campaigns with exclusive insights

In the fast-paced world of business, mastering the art of creating effective marketing campaigns is essential for success. Whether it's harnessing the power of social media, crafting compelling content, or optimizing digital strategies, KU’s exclusive eBook is your ultimate guide.

To help you take on your own business challenges, The University of Kansas School of Business created a user-friendly guide, Create Effective Marketing Campaigns.

Discover the secrets to designing impactful marketing campaigns that captivate your target audience. Unleash your creativity and learn proven techniques to engage customers across various social media platforms. From content strategy to performance tracking, this eBook covers it all.

Download the Ebook

• An overview of digital and social media campaigns—what they are, how to build them, and why they are important to marketing success
• A guide to the four social media zones
• Four essential steps to campaign success
• A look at the KU online MBA course MKTG 754: Digital and Social Media Marketing and its instructor, Kelly Crane
• Ways to further develop your social and digital marketing expertise

MKTG 754 offers a comprehensive learning experience to integrate social media and digital marketing into your traditional marketing mix. Master concepts in a variety of key areas including digital and social media management, consumer psychology, and digital marketing measurement.

Kelly Crane, KU MBA alum, is a marketing powerhouse with over 30 years of experience. She has held leadership roles in multiple industries including entertainment, healthcare, telecommunications, and advertising.