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How do corporations raise money?

08 Jan
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How do corporations raise capital? This is a key question for businesses looking to fund growth, innovation, and expansion.

Like any other type of business, corporations often need to raise money to expand into new markets, engage in research and development, or cover their operating costs during market downturns. Although the methods corporations use to raise money are sometimes different from those available to smaller businesses, the general principles are similar.1

This article will explore the ways a company can raise capital.

Understanding corporate financing

Corporate finance includes three areas of capital: capital budgeting, capital structure, and working capital.

  • Capital budgeting allocates money to different areas of a corporation.
  • Capital structure involves the way a corporation secures the long-term financing it needs. 
  • Working capital is the money a corporation needs for its day-to-day operations. 

Having adequate capital allows a corporation to fund its daily operations, take advantage of growth opportunities, and bring new products to the market.2

Equity financing

Selling shares of ownership in a corporation to raise money is called equity financing. It can take different forms, including initial public offerings (IPOs), private equity, and venture capital.

Initial public offering 

An IPO allows the general public to buy shares in a company for the first time. This provides companies with an influx of capital and also lets earlier private investors cash out. An IPO is a complex undertaking that involves a lot of paperwork.3

Private equity

Private equity firms invest in corporations that aren’t publicly traded. These firms often look to play a significant role in managing the companies they invest in so they can generate greater returns.4

Venture capital

Corporations that don’t want to go public yet but are interested in raising equity capital can opt for venture capital investments instead. Venture capital firms tend to focus on smaller corporations with long-term growth potential.5

The advantages and challenges of raising capital through venture capital

Raising capital through venture capital offers unique benefits and challenges for corporations, especially small businesses or private companies in the early stages of growth. Venture capital firms provide more than just financial capital; they also offer strategic guidance and industry connections to help businesses scale. However, the decision to raise financial capital through a venture capital fund is not without its trade-offs. Here’s a deeper look into both the advantages and challenges associated with venture capital.

Advantages of raising capital through venture capital

One of the key advantages of working with venture capitalists is the access to financial capital that may not be available through traditional means, such as debt financing. Venture capital firms typically invest in small businesses with long-term growth potential, often in exchange for an equity stake. This means that businesses can raise the necessary equity capital to expand without taking on debt or worrying about immediate interest payments. Venture capitalists are particularly focused on high-growth sectors, offering private companies opportunities to scale in ways that other funding sources, like angel investors or institutional investors, might not.

Beyond capital, venture capitalists bring their expertise and networks to the table. Venture capital firms can guide businesses on how to navigate challenges, scale quickly, and position themselves for future success. This expertise can be especially valuable for small businesses that may lack the resources or knowledge to grow independently. Additionally, venture capital offers more flexibility than debt financing, as businesses are not tied to fixed repayment schedules, freeing up cash flow to reinvest in growth.

Challenges of raising capital through venture capital

While venture capital offers considerable benefits, there are also significant challenges that businesses must consider. First, when a venture capital fund invests in a company, it typically requires an equity stake, which means business owners may have to give up some company ownership. As venture capitalists often take an active role in managing the business, founders might find themselves navigating the delicate balance of maintaining their vision while also answering to investors.

Another potential drawback is the high expectations that venture capital firms have for growth. These firms tend to focus on high-risk, high-reward investments, meaning they are looking for rapid growth and scalable business models. While this can lead to substantial returns, it also places pressure on companies to achieve aggressive financial milestones. If the company does not meet these targets, it could risk losing its venture capital backing, or worse, face difficulties in securing future funding from other sources, such as corporate pension funds or private equity.

Additionally, the venture capital process can be time-consuming. Companies seeking to raise funds must go through a rigorous selection process, and the terms of the deal may be complex. Venture capital firms often expect to see a strong business plan, a proven track record, and a clear path to growth before agreeing to invest. This process can be lengthy, and if a company is unable to secure the backing it needs, it might have to explore other options, such as private equity, debt financing, or turning to angel investors for earlier-stage support.

Debt financing

Debt financing allows a company to raise money to grow without diluting ownership. As the name implies, the money has to be repaid. Corporations can obtain debt financing either through traditional bank loans or by selling debt instruments directly to investors. Traditional loans include options such as term loans, lines of credit, and equipment financing.6

Corporate bonds can have a wide range of interest rates and terms. Fixed-rate coupons are the most common type. With this type of debt financing, the bond’s terms remain fixed throughout its life, and interest is usually paid out every six months.7

Hybrid financing

Some companies choose to raise capital through a combination of equity and debt. This type of hybrid financing lets corporations take a more tailored approach to meet their specific fundraising needs. Two of the most common types of hybrid financing are convertible bonds and preferred stock.

Convertible bonds

Convertible bonds function like regular bonds when they’re first issued. They pay out interest without diluting ownership. However, if the corporation’s valuation rises above a certain level, the bond can be converted into equity shares if the entity holding the bond chooses to do so.7

Preferred stock

Unlike traditional stock, preferred stock includes a fixed dividend payment. In this way, it’s more like a bond. It also provides equity so it shares similarities to traditional stock as well. Preferred stock can include an option for conversion into traditional stock under certain conditions.7

Factors affecting corporate financing

Corporate financing is often more complicated than financing for other business structures. Choosing the best option depends on factors such as market conditions, the regulatory environment, and the company’s performance.

Market conditions

The wider economic landscape influences how corporations raise capital. For example, higher interest rates make debt more expensive so companies may opt for equity capital instead.

Investor sentiment is another factor that affects corporate financing. When investors are uncertain about the overall market’s performance, they may be less willing to buy equity in a company. Additionally, periods of high liquidity can lead to more favorable financing terms, which may cause corporations to seek out debt rather than selling equity.8

Regulatory environment

Banking and securities regulations affect lending policies and a corporation’s ability to raise capital through public or private offerings. Incidents such as the 2023 Silicon Valley Bank collapse can lead to increased scrutiny of banking practices, resulting in stricter lending regulations.8

Company performance

A company’s track record can also affect its financing options. Corporate credit ratings influence the interest rate and other loan terms. Companies with higher credit ratings can generally get lower interest rates and more favorable repayment terms. This can make debt financing more appealing than selling equity.9

Banks and investors will evaluate a company’s key financial metrics when determining whether to loan it money or invest in it. These include profitability metrics such as gross and net profit margin and return on sales. They also include liquidity metrics such as the current ratio and quick ratio.9

The current ratio compares a company’s current assets to its current liabilities, whereas the quick ratio measures a company’s ability to quickly convert assets into cash. Investors and lenders also look at efficiency indicators such as inventory and accounts receivable turnover, as well as valuation indicators such as earnings per share.9

These financial metrics are a good indicator of a corporation’s overall financial health. As such, they play a key role in determining what financing options a company can pursue.9

Learn to lead a successful corporation

If you want to prepare to lead an innovative corporation in today’s complex business environment, KU’s online MBA program can equip you with the skills and knowledge you need.

We provide a top-ranked program that allows you to learn at your convenience in the comfort of your own home.10

To succeed as a business leader—whether you’re leading a startup or a well-established corporation—you’ll need the financial acumen to handle complex global challenges and learn how a company can raise money to grow. The extensive Jayhawk network, comprised of some of today’s most outstanding business minds, will also provide an avenue for you to make valuable lifelong connections.

Contact one of our admissions outreach advisors today to take the next step in advancing your career.