jessica.li@ku.edu
Capitol Federal Hall, Room 3126
Academic Areas
Marketing and Business Law
Education
Ph.D., Arizona State University; B.S., Cornell University
Biography
Yexin Jessica Li is a marketing professor in the School of Business at the University of Kansas. She received a B.S. in biology from Cornell University and a Ph.D. in social psychology from Arizona State University. Jessica’s research applies psychological theories to marketing and business contexts. Her substantive interests are in social perception, corporate social responsibility, and prosocial behavior. She has given invited presentations to both academics and industry professionals, and her research is regularly mentioned in the media. She has published dozens of peer-reviewed articles in top journals in marketing, psychology and, business, including the Journal of Consumer Research, Journal of Marketing, and the Journal of Personality and Social Psychology. She serves on the editorial review board of the Journal of Consumer Research