jonathan.beck@ku.edu
785-864-7564
Capitol Federal Hall, Room 3164
Academic Areas
Marketing and Business Law
Education
Ph.D., Michigan State University; M.S., University of Rochester; MBA, University of Central Florida; B.A., University of Central Florida
Biography
Professor Jonathan Beck’s research focuses on consumer-based marketing strategy, where he leverages theories from psychology to explain the impact of marketing efforts on evaluations and behavior at the consumer or employee levels. Within this domain, he conducts research on digital marketing topics such as online customer reviews and electronic word of mouth, as well as areas such as services marketing strategy and loyalty program design and effectiveness. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Service Research, and Journal of Services Marketing.