Education
Ph.D. in Marketing, University of Kansas
MBA, University of Kansas
B.B.A. in Management, Iowa State University
Academic Areas
MBA Programs and Marketing
Biography
Duane Myer has over 20 years of corporate finance and marketing experience with Hallmark Cards, The Federal Reserve, and Sprint. His research interests include strategic marketing management, return on marketing spending, sports marketing and sponsorships, and studying marketing management issues at the intersection of the corporate marketing and finance functions.